Define Your Ideal Client and Get Purposeful with Your Strategy
Over in GSD Society this week (whilst I was in Vegas!), my VA, Rebecca set a challenge based around stopping wasting time on channels that don’t serve you. These are the different platforms and places both online and offline that aren’t booking you your ideal client and aren’t really doing much for your visibility either. We’re all guilty of it, and like Rebecca said, it’s SO easy to be on a social media channel or be doing something because you feel like you have to be. We can guarantee that you have created accounts because you’ve been told “you need to be on X” but then you’ve never done anything with it. Or you might even still be spending loads of time on something that isn’t bringing you any closer to your goals.
You know by now how important it is to define your ideal client, so put yourself in their shoes — where are they? Are they looking for visual inspiration so they’re on Instagram and Pinterest? Or are they entrepreneurial so they’re in Facebook Groups or on LinkedIn? Do they have time to read blogs or listen to podcasts? No? Then you’re putting time, effort and maybe even money into something that isn’t going to get you booked out or grow your business.
There are two parts to finding the channels that don’t serve you -
- Knowing your ideal client inside out
- Knowing your mission and vision
So let’s dive into each of these…
How do you define your ideal client?
Whilst there’s tons of posts online about how to define your ideal client, these are usually very demographic-based. This information is good to know, but, here’s some prompts that will help you to delve deeper...
- The pain points (challenges/problems) your clients face are...
- What do they ask you (and people like you) about most often?
- What are their core values and own mission?
- The kind of information your ideal clients are looking for is...
- They love to consume... (i.e. images, audio, text, video)
- How much time do they have to consume content?
- How did they find you? (was social media the first time they’d come across you?)
- What attracts them about your online presence?
- They trust you enough to hire you when...
- What would lead them to book immediately?
- The concerns they have about working with you include...
- What journey do they go on before hiring? (remember it takes 7 touch points?)
- Why do they invest in what you do?
- What do they want to achieve?
- What are their biggest “ah-ha” moments? (what’s most valuable to them?)
- What concepts do they need introducing to?
- What do they already know about working with someone like you?
- The things about your previous clients made them the “ideal” client were...
- Which conversations brought the biggest breakthroughs?
- What about their story and personality allowed you to do your best work?
- How did they work best with you?
- What was next for them?
- What was their feedback for you?
- Which pieces of existing content has resonated most?
What does success mean to you?
(You can read all about this in my post here)
- What's the ultimate goal for your business?
- What makes your business different?
- If you could be known for anything, what would it be?
- Which services do you most want to highlight?
- What are you most passionate about sharing?
- What from your own story and journey would resonate?
- If people could learn one thing about your brand, what would you want it to be?
- How do each of your channels help you to execute your mission and share your message? How do they interact with each other? What is worth the investment of time, energy and money?
- Which channels drain you? Are there any you don’t you enjoy and don’t book clients from? Which are you on because you feel you have to be?
- Is it your strategy not working or aren’t your ideal clients on there?
Take your time with this as it’s SO important to get it clear (not right and not perfect). Your ideal client will evolve with more experience, just like your business will as a whole. Your strategy, whatever it involves needs to be purposeful, intentional, meaningful, SMART. That means you need to be okay with letting go of whatever isn’t serving you -- whether that’s social media, blogging, growing your email list or anything in life and entrepreneurship. Allow yourself to remove anything unnecessary and unfulfilling, don’t let fear stand in the way.
Ladies, here’s how you can try it starting TODAY! >> Start by picking one of the channels that will be purposeful for you by increasing your visibility and getting you in front of your ideal clients, and spend time learning how to effectively utilise it by reading a blog like socialmediaexaminer.com. Also check out this thread in my Facebook group… I’d love for you to add to it too!
I’d love to hear how you get on!